Sam Bradley

Sam Bradley

Evolving Agencies

The case for and against… agencies making transparency their selling point
The Programmatic Marketer

Agency-SSP partnerships are growing more common – and blurring programmatic’s old dividing lines
Generative AI

WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market
Member Exclusive

Media Buying Briefing: What does WPP Media’s course change actually mean for advertisers?
Marketing in Sports

Amid sports marketing’s gold rush, some brands are targeting niche fan communities
The Creator Economy

How creator marketing has become key to Mastercard’s culture-hacking strategy
Navigating Economic Instability

Q2 brought calm, but not confidence as CMOs spend with caution
Strategizing for the Future

Danone takes cues from pharma marketing as GLP-1 changes American appetites
Evolving Agencies

Coca-Cola grants vote of confidence to WPP with Open X renewal
Business of TV

Pharma marketers weigh economy and chance of TV ad ban during upfronts season
Generative AI

How the semantics of search are changing amid the zero-click era
Evolving Agencies

After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies
Generative AI

AI is scaling in advertising – outcome-based pay isn’t

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