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WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: Mars
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Digiday Programmatic Marketing Summit
Coverage from Digiday’s summit for programmatic leaders.
Member Exclusive
Research Briefing: Programmatic hits road bumps heading into 2024
December 7, 2023
Digiday Programmatic Marketing Summit
‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit
December 6, 2023
Digiday Programmatic Marketing Summit
Butler, Shine, Stern & Partners’ Trina Arnett previews the last-second scramble to prepare for post-cookie measurement
December 6, 2023
Member Exclusive
Digiday+ Research: Agency clients favor programmatic over direct-sold ads, as confidence — and spending — fall in online display
December 5, 2023
Digiday Programmatic Marketing Summit
‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit
May 25, 2023
Digiday Programmatic Marketing Summit
‘People get too cute with the KPIs’: Overheard at the Digiday Programmatic Marketing Summit
May 6, 2022
Member Exclusive
Programmatic Marketing Summit Recap: Contextual targeting gets a new look as the loss of third-party cookies looms
December 1, 2021
Member Exclusive
Programmatic Marketing Summit Recap: Marketers brace for more unknowns amid industry-wide identity shifts
June 3, 2021
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