The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

Arms coming from each side of the image wearing boxing gloves. the boxing gloves say 'ads'. This represents the battle/competition oif getting ads right. Contextual, attention and creative data help with ad relevance.

Media Briefing: DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts

At Cannes Lions Festival of Creativity this week, the tech vendor has been working to convince advertisers — and skeptics — that it can help fix the brand safety system, which many say it helped break.