Strategizing for the Future

Publicis and IPG win Paramount’s media business

The move was likely a cost-savings effort, which would mean that Publicis most likely offered to secure lower rates for the entertainment company’s marketing efforts.

Related Coverage

• Media Buying Briefing: Looking at the implications of Omnicom’s IPG purchase, including if it doesn’t happen
• Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead
• Coca-Cola quietly considers moving its North American media out of WPP